EX

Telecom Intelligence

Subscriber Growth

Gross adds, net adds and base growth by segment, region and channel.

Governance & lineageFormula, sources, rules and models behind:Net adds
Related decision journey: Subscriber GrowthOpen journey

Executive summary

Dormant share is creeping up. Source unavailable for other figures.

Key indicators

Total subscribers

11.4M

+0.6%vs stored prior · Comparison basis unresolved

Net adds

+68k

-12%vs stored prior

Gross adds

412k

-6%vs stored prior

Active subscriber growth

0.8%

-0.1ppvs prior month

Prepaid / postpaid mix

93 / 7

-0.2%vs stored prior

Market share

47.2%

+0.3ppvs prior month

Activation rate

88%

-2ppvs prior month

Dormant subscribers

11.6%

+0.4ppvs prior month

Issues requiring attention

Dormancy rising

medium priority

Dormant share up 0.4pp in 3 months.

Owner: CCO

Drill down

Retail activations down in North

medium priority

Distributor stock-outs cut activations 18%.

Owner: Sales Operations

Drill down

Digital channel gross adds plateauing

low priority

Digital adds flat at 58k for two months.

Performance analysis

Total subscribers (M)

Monthly actuals, Apr–Sep

Gross adds by channel (k)

Source unavailable — this breakdown has no stored record.

Actual vs prior and target

Current period, KPIs measured in %

Prior periodActual

Total subscribers trend

Total subscribers by month, Apr–Sep (M)

AI Advisory

  • Restructure distributor incentives in North region
  • Reactivation offer for 90-day dormant base

Value realization

Metric / outcomeValue typeBaseline → target KPIExpectedActualVarianceRealizationStatus

Dormant base reactivation

FY2026 · CCO

Revenue generated

11.6 → 10.5

KPI for: Dormant base reactivation

USD 800kConditional projection · Method unavailableUSD 120kLegacy recorded amount — excluded from current reportingNot verifiedNot verifiedAt risk

Evidence

  • Source unavailable

    Source: Activation system

  • Market share 47.2%.

    Source: Regulator data

Methodology

  1. Reconcile gross adds, churn and net adds
  2. Segment by channel and region
  3. Benchmark share using regulator returns