EX

Decision Intelligence

Subscriber Growth

Accelerate profitable net adds across segments and channels.

Governance & lineageFormula, sources, rules and models behind:Net adds
Mission areas covered:Subscriber Growth

Stage 1 · Monitor

Total subscribers

11.4M

+0.6%vs stored prior · Comparison basis unresolved

Net adds

+68k

-12%vs stored prior

Gross adds

412k

-6%vs stored prior

Active subscriber growth

0.8%

-0.1ppvs prior month

Prepaid / postpaid mix

93 / 7

-0.2%vs stored prior

Market share

47.2%

+0.3ppvs prior month

Activation rate

88%

-2ppvs prior month

Dormant subscribers

11.6%

+0.4ppvs prior month

Dormancy rising

medium priority

Dormant share up 0.4pp in 3 months.

Owner: CCO

Retail activations down in North

medium priority

Distributor stock-outs cut activations 18%.

Owner: Sales Operations

Digital channel gross adds plateauing

low priority

Digital adds flat at 58k for two months.

Total subscribers (M)

Monthly actuals, Apr–Sep