Decision Intelligence
Digital Services & Channels
Grow digital revenue and channel adoption.
Mission areas covered:Digital Services
Stage 1 · Monitor
Digital revenue
USD 22.4M
+14%vs stored prior · Comparison basis unconfirmed
App active users
2.9M
+5.8%vs stored prior
Self-service adoption
42%
+3ppvs prior month
Digital transactions
61M
+11%vs stored prior
Digital conversion
7.8%
+0.4ppvs prior month
App availability
99.81%
+0.05ppvs prior month
Digital churn
4.1%
+0.5ppvs prior month
VAS revenue
USD 3.9M
-2%vs stored prior
New-user app churn
medium priority30-day app churn 4.1% for new users.
Owner: Head of Digital
VAS decline
low priorityLegacy content subscriptions falling.
Owner: Head of VAS
Mobile money active-user growth slowing
low priority-$0.1M monthly fee revenue vs plan
Owner: Head of Digital
App store rating dipped to 4.2
low priorityRating down 0.1 after release 6.3.
Digital revenue (USD M)
Monthly actuals, Apr–Sep