EX

Simulation & Prediction

Back to journey: Revenue & Profitability

Scenario Simulation Workspace

Compare current state, no action, recommended, upside and downside scenarios for one journey or issue.

Journey

Revenue & Profitability

KPI under simulation

Total revenue (QTD)

Current

USD 142.6M

Target

No stored target

Scenario outcome cards

Current State

Base case

Current trajectory with in-flight initiatives only.

Stated outcome
Voice revenue decline (annualised): -$2.7M
Risk / trade-off
—
Total revenue (QTD) in 6 mo
USD 142.6M ACTUAL
No Action

Hold prices

No change to bundle pricing.

Stated outcome
$0
Risk / trade-off
Margin keeps compressing
Total revenue (QTD) in 6 mo
USD 158.77M SCENARIO
RecommendedRecommended

+6% mid-tier repricing

Reprice mid-tier data bundles only.

Stated outcome
+$3.2M / yr
Risk / trade-off
Low churn risk
Total revenue (QTD) in 6 mo
USD 158.77M SCENARIO
Expected value
Revenue generated: USD 3.2M expected; USD 1.45M legacy recorded amount — excluded from current reporting · Not verified
Upside

+10% all bundles

Broad price increase.

Stated outcome
+$5.1M / yr
Risk / trade-off
High churn risk (+0.4pp)
Total revenue (QTD) in 6 mo
not modelled

Not stored for this journey: Downside. Shown as a gap rather than invented.

Scenario comparison — stated value vs cost/risk (USD M)

Amounts parsed from each scenario's stored results; ★ = recommended. Non-monetary outcomes plot as zero.

Risk / return matrix

Top-left = high value for low stated cost/risk.

Total revenue (QTD) — actual vs scenario paths

ACTUALFORECASTSCENARIO

Same projection as the journey Predict stage and the Forecasting page. Open full forecast →

Comparison table

ScenarioRoleAssumptionsProjected KPI (6 mo)Stated impactRisk / trade-off
Base caseCurrent StateCurrent trajectory with in-flight initiatives only.USD 142.6MBaseline—
Hold pricesNo ActionNo change to bundle pricing.USD 158.77M$0Margin keeps compressing
+6% mid-tier repricingRecommendedReprice mid-tier data bundles only.USD 158.77M+$3.2M / yrLow churn risk
+10% all bundlesUpsideBroad price increase.—+$5.1M / yrHigh churn risk (+0.4pp)

Scenario → decision

Recommended scenario: +6% mid-tier repricing — +$3.2M / yr; trade-off: Low churn risk.

No decision is saved here; the decision is recorded in the journey at Decide.

Source data, assumptions, methodology & limitations

Source data

  • Telecom KPI data (current period, target, prior)
  • Historical KPI trend data (monthly history Apr–Sep 2026)
  • Scenario library (assumptions, results, recommended flag)
  • Value realization records (expected / actual value)
  • Evidence records

Assumptions

  • No action: continues the 6-month stored trend (+2.69 per month).
  • Recommended action: reverses the trend at the same monthly rate (no stored target).
  • Scenario outcomes, costs and risks are as stored for each scenario.

Methodology

  • Scenarios of the selected journey are ordered Current State → No Action → Recommended → Upside → Downside → Alternatives.
  • With an originating issue, alternatives sharing no words with the issue move to the bottom of the table.
  • Projected KPI per scenario uses the shared deterministic forecast; only Current State, No Action and Recommended are modelled.

Limitations

  • Scenario outcomes are governed figures stored with each scenario — they are not re-computed by a simulation engine.
  • Forecasts are straight-line projections of six stored months; they ignore seasonality, shocks and interactions between measures.
  • Many KPIs have no stored target; where absent, the recommended path reverses the trend at the same monthly rate.
  • No downside scenario is stored for any journey; downside coverage is shown as a gap rather than invented.
Forecast horizon: 6 months (KPI projection); scenario outcomes as statedModel status: deterministic arithmetic — no AI or machine-learning model.
Evidence typeItemSource
assumption

FX assumption

All figures in USD at a constant planning rate.

Finance Planning Dataset
methodology

Financial Performance methodology

Consolidate revenue and cost from ledger; Compare to budget and prior year; Attribute margin variance to cost drivers.

Finance Planning Dataset
methodology

Revenue & ARPU methodology

Compute ARPU by segment and product; Decompose change into price, mix and usage; Track yield per GB.

Finance Planning Dataset