Decision Intelligence
Revenue & Profitability
Protect and grow revenue and margin through targeted pricing, mix and ARPU decisions.
Governance & lineageFormula, sources, rules and models behind:Blended ARPURevenue leakageEBITDA marginTotal revenue (QTD)
Mission areas covered:Financial Performance|Revenue & ARPU
Stage 7 · Simulate
Governed methods for this stage
Design specifications from the model registry — not yet trained or validated; no model scores are shown.
+10% all bundles
Broad price increase.
Impact: +$5.1M / yr
Risk: High churn risk (+0.4pp)
+6% mid-tier repricing
RecommendedReprice mid-tier data bundles only.
Impact: +$3.2M / yr
Risk: Low churn risk
Hold prices
No change to bundle pricing.
Impact: $0
Risk: Margin keeps compressing
Scenario options use stored assumptions and results; the related simulation models are registered under Simulation & Prediction.