Enterprise AI Administration
Governance & Lineage — Retention rate
How this KPI is sourced, calculated, governed, predicted and acted on — one traceable chain.
Current value
97.1%
No stored target
Mission area
Churn & Retention
Decision journey
Churn & Retention
Source systems
0
Lineage path
From source system to value realization — counts of governed records linked to this KPI
- 0 Sources
- 0 Mappings
- 0 Variables
- 1 Formula
- 0 Rules
- 0 Models
- 5 Scenarios
- 3 Actions
- 1 Value records
Formula
Governed calculation for this KPI
Retention Rate APPROVED
Share of the opening active base still active at period end.
(opening_active − churned) ÷ opening_active × 100
Version 1.0 · Grain Subscriber-month · Owner Head of Retention · Sources: CRM subscriber status; Billing subscriptions
Source-to-target lineage
Source system, object and field feeding this KPI, and how each is transformed
No source mappings linked.
Business rules
Thresholds that escalate this KPI and the alert each raises
No business rules linked.
Models
Predictive and simulation models used for this KPI
No models linked.
Governed variables
Model features derived from the source fields above
Scenarios
Stored scenarios for the Churn & Retention journey
- Mass price matchalternative
- Targeted retention bundleRECOMMENDED
- Bundle + network fixalternative
- Do nothingno action
- Base casebase case
Actions & value
Governed actions and value records for the same journey
- Build target list from propensity modelCRM Analytics · Done
- Configure offer and USSD/SMS campaignHead of Retention · In progress
- Track save rate weeklyRetention Ops · Not started
- High-value churn reductionUSD 2.1M expected · USD 0.78M recorded actual — unverified · AT RISK