Enterprise AI Administration
Retention Rate
Formula Definition · Formula Lifecycle
Formula Definition
Retention Rate
APPROVED
- Code
FML-RETENTION- Version
- v1.0
- Owner
- Head of Retention
Governance configuration shown for review and validation. Read-only.
Formula definition
Share of the opening active base still active at period end.
(opening_active − churned) ÷ opening_active × 100
Details
- Unit
- %
- Grain
- Subscriber-month
- Source summary
- CRM subscriber status; Billing subscriptions
- Effective date
- 01 Jan 2026
- Mission area
- Churn & Retention
- Related KPI
- Retention rate
Related Intelligence
Linked governed records
Models (0)
None recorded.
Business rules (0)
None recorded.
Source mappings (0)
None recorded.
Governance history
0 recorded events
No governance events recorded.