Decision Intelligence

Churn & Retention

Reduce churn in high-value segments with targeted retention actions.

Governance & lineageFormula, sources, rules and models behind:Monthly churn Revenue at risk (churn)

Mission areas covered:Churn & Retention

Stage 1 · Monitor

Monthly churn

2.9%

+0.2ppvs prior month

High-value churn

Source unavailable

—No stored KPI

Retention offer take-up

Source unavailable

—No stored KPI

Revenue at risk

USD 6.8M

+12%vs stored prior

High-value urban prepaid churn up 0.5pp in 30 days

high priority

USD 6.8M revenue at risk (annualised scope not independently confirmed)

Owner: Head of Retention

Competitor 2x data offer

high priority

Urban port-outs +22% vs 30-day average.

Owner: Head of Retention

Congestion-driven churn

medium priority

Top churn cells overlap with congested sites.

Owner: CTO

Monthly actuals, Apr–Sep