EX

Decision Intelligence

Churn & Retention

Reduce churn in high-value segments with targeted retention actions.

Governance & lineageFormula, sources, rules and models behind:Monthly churnRevenue at risk (churn)
Originating issueMonthly churn
Source
Churn & Retention
KPI
Monthly churn
KPI current (overall)
2.9%
KPI prior
2.7%
KPI change (overall)
+0.2pp
Operator
Xpert Telecom South Africa (XPERT-ZA)
Mission areas covered:Churn & Retention

Stage 1 · Monitor

Monthly churn — stored history

Monthly actuals, Apr–Sep

Related signals

High-value urban prepaid churn up 0.5pp in 30 days

medium priority

USD 6.8M revenue at risk (annualised scope not independently confirmed)

Congestion-driven churn

medium priority

Top churn cells overlap with congested sites.

Competitor 2x data offer

medium priority

Urban port-outs +22% vs 30-day average.

Journey KPIs

Monthly churn

2.9%

+0.2ppvs prior month

High-value churn

Source unavailable

—No stored KPI

Retention offer take-up

Source unavailable

—No stored KPI

Revenue at risk

USD 6.8M

+12%vs stored prior