Decision Intelligence

Churn & Retention

Reduce churn in high-value segments with targeted retention actions.

Governance & lineageFormula, sources, rules and models behind:Monthly churn Revenue at risk (churn)

Mission areas covered:Churn & Retention

Stage 11 · Measure Value

Expected value (conditional)

1 records

FY2026 H2: USD 2.1M

Verified realised value

Not verified

No independently verified measurement

Recorded actuals

Unavailable

No current actual amount recorded

Legacy recorded (excluded)

USD 780k

1 amount(s) excluded from current reporting

Metric / outcome	Value type	Baseline → target KPI	Expected	Actual	Variance	Realization	Status
High-value churn reduction FY2026 H2 · Head of Retention Decision: Launch high-value retention campaign (decide, in progress) · 3 actions	Revenue protected	3.2 → 2.6 KPI for: High-value churn reduction	USD 2.1MConditional projection · Method unavailable	USD 780kLegacy recorded amount — excluded from current reporting	Not verified	Not verified	At risk

Metric / outcome

Value type

Baseline → target KPI

Expected

Actual

Variance

Realization

Status

High-value churn reduction

FY2026 H2 · Head of Retention

Decision: Launch high-value retention campaign (decide, in progress) · 3 actions

Revenue protected

3.2 → 2.6

KPI for: High-value churn reduction

USD 2.1MConditional projection · Method unavailable

USD 780kLegacy recorded amount — excluded from current reporting

Not verified

At risk

Same value records as the central Value Realization page and Stage 12. Open Value Realization →