Decision Intelligence
Churn & Retention
Reduce churn in high-value segments with targeted retention actions.
Stage 7 · Simulate
Governed methods for this stage
Design specifications from the model registry — not yet trained or validated; no model scores are shown.
Mass price match
Match competitor offer for all urban prepaid.
Impact: $3.0M protected
Risk: Cost $2.2M; ARPU dilution
Targeted retention bundle
Recommended30% bonus data for 3 months to 48k at-risk users.
Impact: $2.1M protected
Risk: Offer cost $0.4M
Bundle + network fix
Retention bundle plus capacity in top-20 cells.
Impact: $2.6M protected
Risk: Capex $0.8M
Do nothing
No targeted response.
Impact: $0
Risk: Churn reaches 3.3%
Scenario options use stored assumptions and results; the related simulation models are registered under Simulation & Prediction.