Simulation & Prediction
Churn Sensitivity Model
Simulation Model Details · Simulation Models
Simulation Model Details
Churn Sensitivity Model
ACTIVE
- Code
SCM-CHURN-SENS- Version
- v1.3
- Owner
- Head of Customer Analytics
Governance configuration shown for review and validation. Read-only.
Business purpose
Show how churn responds to retention spend and offer depth
Details
- Type
- Sensitivity
- Related journey
- Churn & Retention
- Inputs
- Monthly churn, retention budget, save rate, segment mix
- Outputs
- Churn and revenue protected under each scenario
- Last reviewed
- 14 Sep 2026
- Related KPI
- Monthly churn
Scenario assumptions
Stored assumptions of the related journey's scenarios
Churn & Retention: Mass price match
- Demo
- true
- Description
- Match competitor offer for all urban prepaid.
Churn & Retention: Targeted retention bundle
- Demo
- true
- Description
- 30% bonus data for 3 months to 48k at-risk users.
Churn & Retention: Bundle + network fix
- Demo
- true
- Description
- Retention bundle plus capacity in top-20 cells.
Churn & Retention: Do nothing
- Demo
- true
- Description
- No targeted response.
Churn & Retention: Base case
- Demo
- true
- Description
- Current trajectory with in-flight initiatives only.
Related Intelligence
Linked governed records