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Subscriber Behavioral Segmentation Model

Model Details · Telecom AI Model Registry

Model Details

Subscriber Behavioral Segmentation Model

Algorithm: K-MeansAPPROVED DESIGN
Code
MDL-SEG-BEHAV
Version
v0.1
Owner
Customer Analytics
Governance owner
AI Governance Board

Governance configuration shown for review and validation. Read-only.

Business purpose

Group subscribers by spend, recharge and usage behaviour for targeting

Production-recommended design specification. This record does not mean the model has been trained, fitted, deployed or validated.

Technical specification

Model family
Centroid-Based Clustering
Algorithm
K-Means
Implementation library
KMeans
Model type
Unsupervised Clustering
Explainability method
Cluster profile / centroid; distance to centroid
Cluster selection method
Elbow / Silhouette analysis during model development
Distance / membership method
Euclidean distance

Implementation governance

Governance status
APPROVED DESIGN
Implementation status
MODEL DEVELOPMENT REQUIRED
Validation status
VALIDATION REQUIRED
Lifecycle stage
Design
Current performance
Not yet measured
Refresh cadence
Monthly
Last reviewed
—
Next review due
—

Business

Mission area
Revenue & ARPU
Decision journey
Revenue & Profitability
Target variable
—
Output
Behavioural segment per subscriber

Input features

Governed variables, in feature-rank order

  1. 1.average_monthly_revenueAverage billed service revenue over the last 3 months.
  2. 2.Recharge frequencyRecharges per 30 days
  3. 3.data_usage_change_30d_pctChange in data MB, last 30 days vs prior 30 days.
  4. 4.voice_usage_change_30d_pctChange in voice minutes, last 30 days vs prior 30 days.
  5. 5.Tenure monthsMonths since activation

Related Intelligence

Linked governed records

Decision journey