Simulation & Prediction
ARPU Elasticity Model
Simulation Model Details · Simulation Models
Simulation Model Details
ARPU Elasticity Model
ACTIVE
- Code
SCM-ARPU-ELAST- Version
- v1.1
- Owner
- Head of Pricing & Revenue
Governance configuration shown for review and validation. Read-only.
Business purpose
Estimate ARPU and volume response to price changes
Details
- Type
- Elasticity
- Related journey
- Revenue & Profitability
- Inputs
- Blended ARPU, price change %, elasticity by segment
- Outputs
- ARPU, revenue and churn impact
- Last reviewed
- 03 Sep 2026
- Related KPI
- Blended ARPU
Scenario assumptions
Stored assumptions of the related journey's scenarios
Revenue & Profitability: +10% all bundles
- Demo
- true
- Description
- Broad price increase.
Revenue & Profitability: +6% mid-tier repricing
- Demo
- true
- Description
- Reprice mid-tier data bundles only.
Revenue & Profitability: Hold prices
- Demo
- true
- Description
- No change to bundle pricing.
Revenue & Profitability: Base case
- Demo
- true
- Description
- Current trajectory with in-flight initiatives only.
Related Intelligence
Linked governed records
KPIs (2)
Linked AI models (3)
- ARPU Uplift Model · XGBoost
- Revenue & Margin Forecast · Time series regression
- Subscriber Behavioral Segmentation Model · K-Means
Scenarios (4)
Reference data (1)