Enterprise AI Administration
ARPU Erosion Alert
Business Rule Details · Telecom Business Rules
Business Rule Details
ARPU Erosion Alert
HIGHACTIVE
- Code
BR-ARPU- Version
- v1.0
- Owner
- Head of Pricing & Revenue
Governance configuration shown for review and validation. Read-only.
Business definition
Flag sustained decline in blended or voice ARPU.
Rule logic
- Condition
blended_arpu_change_3m ≤ −2% OR voice_arpu_change_3m ≤ −5%
- Thresholds
- −2% blended / −5% voice over 3 months
- Downstream action
- Raise revenue alert; open Revenue & Profitability case
- Category
- Revenue
- Severity
- High
- Mission area
- Revenue & ARPU
- Related journey
- revenue-profitability
- Effective date
- 01 Jan 2026
- Last reviewed
- 25 Aug 2026
Related Intelligence
Linked governed records
KPIs (2)
Alerts raised (2)
- Voice ARPU erosion HIGH
- Revenue per GB decline MEDIUM
Models (4)
- Revenue & Margin Forecast · Time series regression
- High-Value Subscriber Segmentation Model · Gaussian Mixture Model
- ARPU Uplift Model · XGBoost
- Subscriber Behavioral Segmentation Model · K-Means
Formulas (2)