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Usage Pattern Segmentation Model

Model Details · Telecom AI Model Registry

Model Details

Usage Pattern Segmentation Model

Algorithm: K-MeansAPPROVED DESIGN
Code
MDL-SEG-USAGE
Version
v0.1
Owner
Growth Analytics
Governance owner
AI Governance Board

Governance configuration shown for review and validation. Read-only.

Business purpose

Group subscribers by usage pattern to plan growth offers

Production-recommended design specification. This record does not mean the model has been trained, fitted, deployed or validated.

Technical specification

Model family
Centroid-Based Clustering
Algorithm
K-Means
Implementation library
KMeans
Model type
Unsupervised Clustering
Explainability method
Cluster profile / centroid; distance to centroid
Cluster selection method
Elbow / Silhouette analysis
Distance / membership method
Euclidean distance

Implementation governance

Governance status
APPROVED DESIGN
Implementation status
MODEL DEVELOPMENT REQUIRED
Validation status
VALIDATION REQUIRED
Lifecycle stage
Design
Current performance
Not yet measured
Refresh cadence
Monthly
Last reviewed
—
Next review due
—

Business

Mission area
Subscriber Growth
Decision journey
Subscriber Growth
Target variable
—
Output
Usage segment per subscriber

Input features

Governed variables, in feature-rank order

  1. 1.data_usage_change_30d_pctChange in data MB, last 30 days vs prior 30 days.
  2. 2.voice_usage_change_30d_pctChange in voice minutes, last 30 days vs prior 30 days.
  3. 3.usage_pattern_deviationDeviation of current usage from the subscriber's 90-day profile (z-score).
  4. 4.Roaming usage flagAny roaming usage in month
  5. 5.Digital activity scoreApp and wallet engagement score

Related Intelligence

Linked governed records

Decision journey