Enterprise AI Administration
offer_response_score
Variable Details · Enterprise Variables
Variable Details
offer_response_score
IN REVIEWACTIVE
- Code
VAR-OFFER-RESP- Owner
- Head of Marketing Analytics
Governance configuration shown for review and validation. Read-only.
Definition
Likelihood of accepting a retention or upsell offer (0–1).
Details
- Data type
- numeric
- Grain
- Subscriber-month
- Source system
- CRM
- Quality status
- IN REVIEW
- Transformation logic
Campaign response history weighted by recency
- Used by (registered)
- ARPU Uplift Model; Net Adds Forecast
Related Intelligence
Linked governed records
Models using this variable (2)
- ARPU Uplift Model · XGBoost
- Net Adds Forecast Model · SARIMAX (benchmark: ARIMA)
KPIs influenced (2)
Source mappings (same source) (3)
Journeys (2)