Decision Intelligence

Revenue & Profitability

Protect and grow revenue and margin through targeted pricing, mix and ARPU decisions.

Governance & lineageFormula, sources, rules and models behind:Blended ARPU Revenue leakage EBITDA margin Total revenue (QTD)

Mission areas covered:Financial Performance|Revenue & ARPU

Stage 6 · Advise

Reprice mid-tier data bundles

High

Price elasticity in mid-tier is low; competitors priced 8% higher.

Expected impact: +$3.2M annual revenue

Migrate voice-heavy prepaid users to hybrid bundles

Medium

Protects ARPU while reducing churn risk among voice users.

Expected impact: +$0.12 prepaid ARPU