EX

Simulation & Prediction

Simulation Models

The governed registry of scenario and simulation models: purpose, inputs, outputs, owner, version and review status.

Simulation models

8

Active

7

In review

1

Journeys covered

7

Simulation model registry

Deterministic scenario models used to project outcomes. These are governed model definitions, not live machine-learning services.

ModelTypeRelated KPIJourneyInputsOutputsOwnerVersionReviewedStatus
ARPU Elasticity ModelEstimate ARPU and volume response to price changesElasticityREV_BLENDED_ARPURevenue & ProfitabilityBlended ARPU, price change %, elasticity by segmentARPU, revenue and churn impactHead of Pricing & Revenue1.103 Sep 2026ACTIVEView details →
Capital Investment Scenario ModelCompare capex portfolios by return and riskPortfolioCAP_NETWORK_INVESTMENT_ROICost & Capital OptimizationProject list, cost, uplift, risk bandPortfolio ROI and paybackHead of Capital Planning1.130 Jun 2026ACTIVEView details →
Churn Sensitivity ModelShow how churn responds to retention spend and offer depthSensitivityCHN_MONTHLY_CHURNChurn & RetentionMonthly churn, retention budget, save rate, segment mixChurn and revenue protected under each scenarioHead of Customer Analytics1.314 Sep 2026ACTIVEView details →
Network Congestion Impact ModelEstimate revenue and NPS impact of congestion and capacity upgradesImpactNET_NETWORK_AVAILABILITYNetwork Performance & RiskCongested sites, traffic growth, upgrade planAvailability, NPS and revenue protectedHead of Network Planning0.920 Aug 2026IN REVIEWView details →
Revenue Leakage Impact ModelQuantify revenue recovered by leakage interventionsImpactREV_REVENUE_LEAKAGEFraud & Revenue AssuranceLeakage rate, control coverage, recovery %Revenue recovered and residual leakageHead of Revenue Assurance1.218 Sep 2026ACTIVEView details →
OPEX Optimization ModelCompare opex savings leversOptimizationCOST_ENERGY_COSTCost & Capital OptimizationOpex lines, energy cost, lever assumptionsSavings by lever and timingHead of Network Finance1.030 Jul 2026ACTIVEView details →
Roaming Revenue Sensitivity ModelShow roaming revenue under tariff and partner scenariosSensitivityICR_ROAMING_REVENUEInterconnect & RoamingPartner traffic, tariff change, settlement termsRoaming revenue and marginHead of Wholesale0.812 Aug 2026ACTIVEView details →
Subscriber Growth Scenario ModelProject net adds under campaign and channel scenariosProjectionSUB_NET_ADDSSubscriber GrowthGross adds, disconnects, campaign planNet adds and base outlookHead of Commercial Planning1.005 Sep 2026ACTIVEView details →