Enterprise AI Administration
Monthly churn
KPI Details · KPI Catalog
KPI Details
Monthly churn
AT RISK
- Code
CHN_MONTHLY_CHURN- Owner
- Head of Customer Analytics
Governance configuration shown for review and validation. Read-only.
Current state
- Current value
- 2.9%
- Change
- +0.2pp (vs prior month)
- Target
- No stored target
- Reporting period
- 2026-09
- Unit
- %
- Direction of good
- Lower
Definition
- Mission area
- Churn & Retention
- Decision journey
- Churn & Retention
- Definition
- Share of the opening active base that disconnected in the month
- Grain
- Subscriber-month
- Sources
- CRM, Mediation / CDR, Recharge, Contact Center
Governance & Lineage
- 4 Sources
- 6 Mappings
- 10 Variables
- 1 Formula
- 1 Rules
- 2 Models
- 5 Scenarios
- 3 Actions
- 1 Value records
Related Intelligence
Linked governed records
Formulas (1)
Thresholds / rules (1)
- High-Value Churn EscalationAlert: High-value urban prepaid churn up 0.5pp in 30 days
Source mappings (6)
Variables (10)
Models (2)
- Churn Propensity Model · XGBoost
- High-Value Subscriber Segmentation Model · Gaussian Mixture Model
Scenarios (5)
Actions (3)
- Build target list from propensity modelCRM Analytics · Done
- Configure offer and USSD/SMS campaignHead of Retention · In progress
- Track save rate weeklyRetention Ops · Not started
Value (1)
- High-value churn reductionAt risk