Enterprise AI Administration
Revenue at risk (churn)
KPI Details · KPI Catalog
KPI Details
Revenue at risk (churn)
DETERIORATING
- Code
CHN_REVENUE_AT_RISK- Owner
- Head of Retention
Governance configuration shown for review and validation. Read-only.
Current state
- Current value
- USD 6.8M
- Change
- +12% (vs stored prior)
- Target
- No stored target
- Reporting period
- 2026-09
- Unit
- USD_M
- Direction of good
- Lower
Definition
- Mission area
- Churn & Retention
- Decision journey
- Churn & Retention
- Definition
- Monthly revenue of subscribers whose churn propensity is at or above the governed high-risk band.
- Grain
- Subscriber-month
- Sources
- CRM, Billing
Governance & Lineage
- 2 Sources
- 3 Mappings
- 7 Variables
- 1 Formula
- 2 Rules
- 1 Models
- 5 Scenarios
- 3 Actions
- 1 Value records
Related Intelligence
Linked governed records
Formulas (1)
Thresholds / rules (2)
- High-Value Churn EscalationAlert: High-value urban prepaid churn up 0.5pp in 30 days
- Revenue at Risk EscalationAlert: High-value urban prepaid churn up 0.5pp in 30 days
Source mappings (3)
Variables (7)
Models (1)
- Churn Propensity Model · XGBoost
Scenarios (5)
Actions (3)
- Build target list from propensity modelCRM Analytics · Done
- Configure offer and USSD/SMS campaignHead of Retention · In progress
- Track save rate weeklyRetention Ops · Not started
Value (1)
- High-value churn reductionAt risk